A-level Media
  • A-Level Media Studies
  • Micro-Elements
    • Mise-en-scene
    • Cinematography
    • Editing
    • Sound
  • Component 1
    • Newspapers >
      • News and Modern Media
      • Audience
      • Broadsheets Vs Tabloids
      • Case Studies
    • Advertising and Marketing >
      • Tide
      • Water Aid
      • Kiss of the Vampire
    • Music Videos >
      • Vance Joy- Riptide
      • Formation
    • Film >
      • Regulations
      • Film Quiz 1
      • Straight Outta Compton
      • I, Daniel Blake
    • Video Games
    • Radio >
      • Late Night Women's Hour
      • Audience Theorists
  • Component 2
    • TV Drama
    • Online Media >
      • Website Terminology
      • Zoella
      • Attitude
    • Magazines >
      • Woman's Realm
      • Huck
  • Component 3
    • RESEARCH >
      • Task 1.1
      • Task 1.2
      • Task 1.3
      • Task 2.1
      • Task 3.1
      • Task 4.1
      • Task 4.2
    • PLANNING >
      • Task 5.1
      • Task 5.2
      • Task 5.3
    • STATEMENT OF AIMS
    • PRACTICAL PRODUCTION >
      • Task 6.1
      • Task 6.2
  • Theoretical Frameworks
    • Media Language >
      • WaterAid and Tide
    • Representation >
      • Water Aid and Tide
    • Media Industries
    • Audiences
    • Media Contexts
  • New Page
  • A-Level Media Studies
  • Micro-Elements
    • Mise-en-scene
    • Cinematography
    • Editing
    • Sound
  • Component 1
    • Newspapers >
      • News and Modern Media
      • Audience
      • Broadsheets Vs Tabloids
      • Case Studies
    • Advertising and Marketing >
      • Tide
      • Water Aid
      • Kiss of the Vampire
    • Music Videos >
      • Vance Joy- Riptide
      • Formation
    • Film >
      • Regulations
      • Film Quiz 1
      • Straight Outta Compton
      • I, Daniel Blake
    • Video Games
    • Radio >
      • Late Night Women's Hour
      • Audience Theorists
  • Component 2
    • TV Drama
    • Online Media >
      • Website Terminology
      • Zoella
      • Attitude
    • Magazines >
      • Woman's Realm
      • Huck
  • Component 3
    • RESEARCH >
      • Task 1.1
      • Task 1.2
      • Task 1.3
      • Task 2.1
      • Task 3.1
      • Task 4.1
      • Task 4.2
    • PLANNING >
      • Task 5.1
      • Task 5.2
      • Task 5.3
    • STATEMENT OF AIMS
    • PRACTICAL PRODUCTION >
      • Task 6.1
      • Task 6.2
  • Theoretical Frameworks
    • Media Language >
      • WaterAid and Tide
    • Representation >
      • Water Aid and Tide
    • Media Industries
    • Audiences
    • Media Contexts
  • New Page
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YOUR CART

Zoella

Theories

​Application of theory: Representation (Stuart Hall)
  • The idea that representation is the production of meaning through language, with language defined in its broadest sense as a system of signs.
  • The idea that the relationship between concepts and signs is governed by codes
  • The idea that stereotyping, as a form of representation, reduces people to a few simple characteristics or traits
  • The idea that stereotyping tends to occur where there are inequalities of power, as subordinate or excluded groups are constructed as different or ‘other’ (e.g. through ethnocentrism).

​Application of theory: Identity (David Gauntlett)
  • The idea that the media provide us with ‘tools’ or resources that we use to construct our identities.
  • The idea that whilst in the past the media tended to convey singular, straightforward messages about ideal types of male and female identities, the media today offer us a more diverse range of stars, icons and characters from whom we may pick and mix different ideas.

Application of theory: Gender Performativity (Judith Butler)
  • The idea that identity is performatively constructed by the very ‘expressions’ that are said to be its results (it is manufactured through a set of acts).
  • The idea that there is no gender identity behind the expressions of gender.
  • The idea that performativity is not a singular act, but a repetition and a ritual.

​The representations feel less constructed and therefore more real. She makes a real effort to keep her vlogs as authentic and ‘real’ as they can be, showing all of her life rather than just the positive aspects. 

With it being a self-representation there is obviously a sense of biasness as she is unlikely to present herself in a negative light. However she is representing herself as the way she would like to be portrayed. 
The representations feel less constructed and therefore more real. She makes a real effort to keep her vlogs as authentic and ‘real’ as they can be, showing all of her life rather than just the positive aspects.
 
With it being a self-representation there is obviously a sense of biasness as she is unlikely to present herself in a negative light. However she is representing herself as the way she would like to be portrayed. 


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