Notes
Lyrics and visuals throughout are in an illustrative relationship. This can be demonstrated at the very beginning of the video, when the line ' Came to my place last night For a glass of the only wine I like' coincides with the visual of two glasses of wine on the table.
The tone reflects the atmosphere that is trying to be made which is another theme within Goodwin's theory of music video analysis
Throughout a lot of James' music videos, he uses the same type of colour palette in order for there to be a reoccurance and something that can be associated with himself when an audience begins to watch one of his music videos. These are the two main colours which are the baby blue and light pink. There are a lot of close ups of James, himself, within the video. This can be in attempt to boost his industry presence and his familiarity. This may also be to meet the demands of the record label itself.
There is frequent reference to notion of looking all the way through; with the repeated use of screen recordings to imitate the narrative that has been created
With this type of music, there are a lot of stereotypical genre characteristics that can be seen . Especially with the use of following a narrative that revolves around the love of a man and women. And the struggles that the couple are facing within their relationship.