Here is a summary of what is meant by ‘Context’:
Historical Context
Social and Cultural Contexts
Economic Context
Political Context
Historical Context
- How genre conventions are historically relative and dynamic.
- The effect of historical context on representations.
- The relationship of recent technological change and media production, distribution
and circulation. - The way in which different audience interpretations reflect historical circumstances.
Social and Cultural Contexts
- How genre conventions are socially relative.
- The effect of social and cultural context on representations.
- How and why particular social groups, in a national and global context, may be underrepresented or misrepresented.
- How audience responses to and interpretations of media products reflect social and
cultural circumstances.
Economic Context
- How media products relate to their economic contexts in terms of:
- production, distribution and circulation in a global context
- the significance of patterns of ownership and control
- the significance of economic factors, including funding.
Political Context
- How media products reflect the political contexts in which they are made through their representations, themes, values, messages and ideologies.
- How media products reflect the political contexts in which they are made through
aspects of their ownership and political orientation, production, distribution,
marketing, regulation, circulation and audience consumption.