media language
Banner - This Attitude cover has a banner at the top of the page promoting their 'best-ever print subscription', this coupled with the words 'take advantage' conveying to the reader that it would be in their best interests and beneficial to them to subscribe whilst these 'best-ever' offers are available.
Body Copy - The main body of text within this page is about a new film called 'Girl' which is directed by Lukas Dhont and is about a transgender ballerina, which is something that has not been covered before in film as a narrative. By presenting 'Girl' with its 'never done before' narrative, this could show 'Attitude's' identity and brand ideas. That they support and like to cover ground-breaking actions, but also stories that will grasp the attention of a modern audience.
Demographics - Attitude covers many different subjects, many of which are becoming spoken about more and more within society, such as sexuality, gender, race and human rights in general. Examples of this would be the secondary stories down the left side, which contain headings such as 'Man left with broken nose after homophobic attack by a mob of 10 people' and 'Andrew Rannells reveals Catholic priest forced open his mouth to French kiss him as a teenager'. As well as other articles such as 'Gays on TV: Your guide to the week's best LGBT TV and film' and 'BBC LGBT correspondent Ben Hunte to join Attitude and student pride panel on racism in the gay community'. By looking at all of the stories covered, Attitudes demographic can become very clear. That it is one focusing on open-minded people, who appreciate, understand and champion the changing idealisations surrounding the subjects covered, in modern society. Considering this, a younger audience is who they try to reach as the youth of today are the one's creating this change and supporting and pushing the development of traditionalist ideals.
Flash Animation - This 'Attitude' magazine spread does not use flash animation. This is because the use of flash animation could be seen as 'gimicky' and could 'play-down' the subjects being covered as a flash animation is quite a playful thing. If it was used the important subjects such as race and gender being covered may seem to not be fully respected by the creators.
Genre/Web pages, as well as Skyscraper - The genre of the content and Attitude itself is rather unclear, as it covers many different points and stories, it could be said that it is a socialist magazine with knowledge and acceptance as its currency. The layout of Attitude however relates to that of a tabloid/newspaper, seen with the large bodies of text and use of the skyscraper along the left side of the page. This opposes websites such as Zoella where the layout does not echo this idea. This could be due to the fact that the ideas and connotations of this website are involving the 'real', literal world, where as Zoella's website can be seen to represent a constructed and possibly fabricated identity and personality.
Media Language Homepage
- Title being Attitude- they have a strong moral compass. Important part of brand identity. All in lower case- element of equality, doesn't have a name because of no capital letter so is more like a characteristic
- Colour- black and white/binary opposites which has an effect: minimalist. Colours associated with newspapers- serious journalism
- Navigation bar- subjects that the demographic would enjoy
- Image driven
- audience encouraged to scroll
- house style- rectangular image with bold typography, sorted in date order- show they keep up to date with the 'news'. grouped by genre (colour line underneath article)
- Subscribe buttons- giving a number of different ways of consumption
GOK WAN HITS BACK AFTER SUFFERING HOMOPHOBIC ABUSE FROM A GROUP OF
‘LADS’
representation
1. The LGBT community are largely stereotyped in a negative way, they are either portrayed unrealistically or are not portrayed at all and are symbolically annihilated. So through the media doing this, it refracts similar views onto audiences causing them to believe the stereotypes portrayed.
2. By Attitude being a predominantly male orientated website, launched with the demographic of gay males, it allows audience to become more comfortable with the idea of gay couples and the LGBT community. The website as a whole evidently addresses and combats stereotypes, by presenting that it is perfectly acceptable to be a gay male and that it shouldn't be seen as any different.
3.
4. The website suggests that contemporary attitudes towards being gay is that it is much more acceptable for someone to be gay and have alternative sexual lifestyles. However it is still a slight issue within society if they have to make a website solely aimed at gay males, rather than it being integrated into mainstream media.
5. Attitude evidently represents the gay male community very well as they can be seen as misrepresented in certain media contexts, or are even symbolically annihilated. However, they are unsuccessful at representing other communities that are under/misrepresented like lesbians or those who are gender fluid. They are unsuccessful at this by the demographic of the website being gay males, so only include content that is appropriate for them.
2. By Attitude being a predominantly male orientated website, launched with the demographic of gay males, it allows audience to become more comfortable with the idea of gay couples and the LGBT community. The website as a whole evidently addresses and combats stereotypes, by presenting that it is perfectly acceptable to be a gay male and that it shouldn't be seen as any different.
3.
4. The website suggests that contemporary attitudes towards being gay is that it is much more acceptable for someone to be gay and have alternative sexual lifestyles. However it is still a slight issue within society if they have to make a website solely aimed at gay males, rather than it being integrated into mainstream media.
5. Attitude evidently represents the gay male community very well as they can be seen as misrepresented in certain media contexts, or are even symbolically annihilated. However, they are unsuccessful at representing other communities that are under/misrepresented like lesbians or those who are gender fluid. They are unsuccessful at this by the demographic of the website being gay males, so only include content that is appropriate for them.