exam style questions
1. How are different modes of language associated with different media forms to communicate multiple meaning?
WaterAid-
During the audio-visual, the women is carrying a bucket of water on her head. To some,this may challenge the stereotype that women are weak and a task like this would be considered too difficult for them. However, others may suggest that the situation is wrongly represented; as it is unlikely that someone in a third-world country will be singing whilst having to walk miles for clean water.
Tide-
Throughout the print advert, sexist ideas are presented in today's social and cultural context. Where as it would not have been interpreted as such, at the time when the advert was released.
2. How does the combination of media language influence meaning in the text?
WaterAid-
The advert begins with the juxtaposition of the rain that we receive in England and the lack of it that they receive in Africa. Also, this juxtaposition is presented through the use of the house plant in the background of the first shots. The plant has been deliberately placed there so that the person watching will realise the difference of how we water our plants and keep them alive but the plants over in the drier, poorer countries can rarely get watered so often dry out and die: this is represented with the next shots containing images of the dried out plants in Africa and the dusty ground. The severity of the dryness is also represented by the diegetic sound of the girl walking.
Tide-
Due to the Z-shaped composition, the first thing the audience will read is the subheading; where direct address is also used to attract their audience further. The hegemonic code reinforces collective identity of those who buy it and assumed acceptance that all women buy the brand. This then further causes women to feel as if they have to follow what every other women does and buy Tide; as the company have clearly made it appear like every women purchases this product. These heading and slogans are also seen to be in an informal font; this helps the audience to feel familiarity and disallows the poster to intimidate the audience.
3. What are the codes and conventions being used in the media product in relation to genre?
WaterAid-
The advert begins with the juxtaposition of the rain that we receive in England and the lack of it that they receive in Africa. Also, this juxtaposition is presented through the use of the house plant in the background of the first shots. The plant has been deliberately placed there so that the person watching will realise the difference of how we water our plants and keep them alive but the plants over in the drier, poorer countries can rarely get watered so often dry out and die: this is represented with the next shots containing images of the dried out plants in Africa and the dusty ground. The severity of the dryness is also represented by the diegetic sound of the girl walking.
Tide-
Due to the Z-shaped composition, the first thing the audience will read is the subheading; where direct address is also used to attract their audience further. The hegemonic code reinforces collective identity of those who buy it and assumed acceptance that all women buy the brand. This then further causes women to feel as if they have to follow what every other women does and buy Tide; as the company have clearly made it appear like every women purchases this product. These heading and slogans are also seen to be in an informal font; this helps the audience to feel familiarity and disallows the poster to intimidate the audience.
4. How do different audiences respond and interpret the use of media language?
WaterAid-
The message in this video is subjective and therefore different people will read it in different ways. For example, the image of Claudia carrying the bucket can be read different ways. Some people may take this as stereotypes being challenged, in that it's a woman going out to collect lives necessities and assuming the role of the 'breadwinner' in this context, which is a stereotypical male role. Another person however, may infer the meaning that they aren't challenging stereotypes but simply representing Africa as how it is as this is a job mainly done by women in Africa. It's likely these different meanings will be inferred by different audiences depending on their circumstances and contexts.
Tide-
5. How does the product use media language to incorporate viewpoints and ideologies?
WaterAid-
Tide-
WaterAid-
During the audio-visual, the women is carrying a bucket of water on her head. To some,this may challenge the stereotype that women are weak and a task like this would be considered too difficult for them. However, others may suggest that the situation is wrongly represented; as it is unlikely that someone in a third-world country will be singing whilst having to walk miles for clean water.
Tide-
Throughout the print advert, sexist ideas are presented in today's social and cultural context. Where as it would not have been interpreted as such, at the time when the advert was released.
2. How does the combination of media language influence meaning in the text?
WaterAid-
The advert begins with the juxtaposition of the rain that we receive in England and the lack of it that they receive in Africa. Also, this juxtaposition is presented through the use of the house plant in the background of the first shots. The plant has been deliberately placed there so that the person watching will realise the difference of how we water our plants and keep them alive but the plants over in the drier, poorer countries can rarely get watered so often dry out and die: this is represented with the next shots containing images of the dried out plants in Africa and the dusty ground. The severity of the dryness is also represented by the diegetic sound of the girl walking.
Tide-
Due to the Z-shaped composition, the first thing the audience will read is the subheading; where direct address is also used to attract their audience further. The hegemonic code reinforces collective identity of those who buy it and assumed acceptance that all women buy the brand. This then further causes women to feel as if they have to follow what every other women does and buy Tide; as the company have clearly made it appear like every women purchases this product. These heading and slogans are also seen to be in an informal font; this helps the audience to feel familiarity and disallows the poster to intimidate the audience.
3. What are the codes and conventions being used in the media product in relation to genre?
WaterAid-
The advert begins with the juxtaposition of the rain that we receive in England and the lack of it that they receive in Africa. Also, this juxtaposition is presented through the use of the house plant in the background of the first shots. The plant has been deliberately placed there so that the person watching will realise the difference of how we water our plants and keep them alive but the plants over in the drier, poorer countries can rarely get watered so often dry out and die: this is represented with the next shots containing images of the dried out plants in Africa and the dusty ground. The severity of the dryness is also represented by the diegetic sound of the girl walking.
Tide-
Due to the Z-shaped composition, the first thing the audience will read is the subheading; where direct address is also used to attract their audience further. The hegemonic code reinforces collective identity of those who buy it and assumed acceptance that all women buy the brand. This then further causes women to feel as if they have to follow what every other women does and buy Tide; as the company have clearly made it appear like every women purchases this product. These heading and slogans are also seen to be in an informal font; this helps the audience to feel familiarity and disallows the poster to intimidate the audience.
4. How do different audiences respond and interpret the use of media language?
WaterAid-
The message in this video is subjective and therefore different people will read it in different ways. For example, the image of Claudia carrying the bucket can be read different ways. Some people may take this as stereotypes being challenged, in that it's a woman going out to collect lives necessities and assuming the role of the 'breadwinner' in this context, which is a stereotypical male role. Another person however, may infer the meaning that they aren't challenging stereotypes but simply representing Africa as how it is as this is a job mainly done by women in Africa. It's likely these different meanings will be inferred by different audiences depending on their circumstances and contexts.
Tide-
5. How does the product use media language to incorporate viewpoints and ideologies?
WaterAid-
Tide-