Boomers VS Millennials
Boomers;
-As well as enjoying a digital newsbrand daily, they also indulge in newspapers.
-More than one million read a digital newsbrand daily and enjoy the speed with which they can access news.
-Their newsbrand habits are more centred on specific times of day.
Millennials;
-Regularly 'snack' on news.
-74% stated that they turn to newsbrands to get a balanced point of view.
-More likely to exhibit their news habits on digital devices.
-73% stated that they visit a newsbrand website to get more information when they have seen an interesting story on social media.
-Access newsbrands continually throughout the day.
-78% stated that their newsbrand introduces them to stories they wouldn't otherwise read.
Key Terms
FILL- access news to pass the time when moving from one place to another
INVEST- Read the news regularly to get an in-depth perspective on stories
TRACK-Access news regularly throughout the day to keep up to date with the breaking stories
FIX-Access news constantly, prompted by general need and state of distraction.
INDULGE-Make time to enjoy the news as a break from everything else from the day
Social Media
Boomers;
-As well as enjoying a digital newsbrand daily, they also indulge in newspapers.
-More than one million read a digital newsbrand daily and enjoy the speed with which they can access news.
-Their newsbrand habits are more centred on specific times of day.
Millennials;
-Regularly 'snack' on news.
-74% stated that they turn to newsbrands to get a balanced point of view.
-More likely to exhibit their news habits on digital devices.
-73% stated that they visit a newsbrand website to get more information when they have seen an interesting story on social media.
-Access newsbrands continually throughout the day.
-78% stated that their newsbrand introduces them to stories they wouldn't otherwise read.
Key Terms
FILL- access news to pass the time when moving from one place to another
INVEST- Read the news regularly to get an in-depth perspective on stories
TRACK-Access news regularly throughout the day to keep up to date with the breaking stories
FIX-Access news constantly, prompted by general need and state of distraction.
INDULGE-Make time to enjoy the news as a break from everything else from the day
Social Media
Clay Shirky
He claimed there were 4 different communication medias;
1) Printing press
2) Telephone
3) Photo tapes & film
4) TV & radio
He also discussed how media could either be good at conversations or be good at grouping. Individuals can either have one to one conversations or send one message to lots of other people. However, the internet/media prevents this pattern and combines them both together. Now, every medium is next to each other and you can now be a producer instead of just a consumer.
The 3 different ways that the internet changed that landscape;
1)Groups talk to groups
2)'Mode of Carriage' combined all 4 medias
3)Can be producers and consumers
Social media can be of great use when it comes to important events such as natural disasters. News can be reported instantly worldwide by citizens and amateurs. This can be very useful when you need to spread important news like a disaster has occurred and you need people to find out quickly and the professional news would take too long. It also allows donations to pour in globally.
There has been an attempt to block things on the internet. For example, China's government has created a 'Firewall' in an attempt to disallow its population to view certain sites/images that they don't like. The only documents that can be monitored by the firewall have to be small packages, slow, made by professionals and come from the outside. However there have been an increase in problems since amateurs have realised that they can get passed this firewall, as well as those who are inside the country and any vast documents so censorship stopped as the government couldn't get there quick enough to stop the files from being imported/exported onto the internet in China. So the government shut down access to Twitter because they can't censor it enough.
On the internet, individuals are no longer disconnected from each other as audiences can talk to each other. The audience can talk back, as well as directly to one another because there are more amateurs than professionals. The size and complexity of the network is also increasingly large.
Using the example of the Obama site, that was set us during the time of Barak Obamas campaigning, once the supporters decided they disagreed and wrote back their opinions, it was obvious that Obama could essentially use his authority to prevent these comments and to censor them; instead he, himself, wrote back to his supporters explaining his decision and actually convened his supporters instead of controlling them- evidently showing the kind of discipline that it takes to make a mature use of the media, that is always changing.
He claimed there were 4 different communication medias;
1) Printing press
2) Telephone
3) Photo tapes & film
4) TV & radio
He also discussed how media could either be good at conversations or be good at grouping. Individuals can either have one to one conversations or send one message to lots of other people. However, the internet/media prevents this pattern and combines them both together. Now, every medium is next to each other and you can now be a producer instead of just a consumer.
The 3 different ways that the internet changed that landscape;
1)Groups talk to groups
2)'Mode of Carriage' combined all 4 medias
3)Can be producers and consumers
Social media can be of great use when it comes to important events such as natural disasters. News can be reported instantly worldwide by citizens and amateurs. This can be very useful when you need to spread important news like a disaster has occurred and you need people to find out quickly and the professional news would take too long. It also allows donations to pour in globally.
There has been an attempt to block things on the internet. For example, China's government has created a 'Firewall' in an attempt to disallow its population to view certain sites/images that they don't like. The only documents that can be monitored by the firewall have to be small packages, slow, made by professionals and come from the outside. However there have been an increase in problems since amateurs have realised that they can get passed this firewall, as well as those who are inside the country and any vast documents so censorship stopped as the government couldn't get there quick enough to stop the files from being imported/exported onto the internet in China. So the government shut down access to Twitter because they can't censor it enough.
On the internet, individuals are no longer disconnected from each other as audiences can talk to each other. The audience can talk back, as well as directly to one another because there are more amateurs than professionals. The size and complexity of the network is also increasingly large.
Using the example of the Obama site, that was set us during the time of Barak Obamas campaigning, once the supporters decided they disagreed and wrote back their opinions, it was obvious that Obama could essentially use his authority to prevent these comments and to censor them; instead he, himself, wrote back to his supporters explaining his decision and actually convened his supporters instead of controlling them- evidently showing the kind of discipline that it takes to make a mature use of the media, that is always changing.
online news
Between 2005 and 2017, total daily sales of printed newspapers in the UK fell from 11.6m copies to 5.5m, a drop of 48%, an average fall of 4% a year.
the times
When did The Times online set up its paywall/subscription service for The Times online?
-2010
How much is it? What type of subscriptions can the audience buy?
- weekly subscription is £6
Why was the paywall set up? Has it been successful?
-Another experiment came during the EU Referendum, when the Times dropped its paywall on the day of the result of the vote. It paid off, with subscriber numbers rising “dramatically” on the weekend after the referendum, said Hunter. These kind of tactical experiments look set to continue as the Times and Sunday Times aim to entice more readers into paying for regular access to its content on whatever platform that may be.
How many readers do they have online? (How does this compare to print sales?)
-He said The Times and Sunday Times has 413,000 subscribers across print and digital, of which 182,000 are digital-only subscribers.
How much are the online subscriptions worth per annum?
-Revenues held steady at £344.9 million, down less than 1 per cent from £347 million in the year to June 2014.
-2010
How much is it? What type of subscriptions can the audience buy?
- weekly subscription is £6
Why was the paywall set up? Has it been successful?
-Another experiment came during the EU Referendum, when the Times dropped its paywall on the day of the result of the vote. It paid off, with subscriber numbers rising “dramatically” on the weekend after the referendum, said Hunter. These kind of tactical experiments look set to continue as the Times and Sunday Times aim to entice more readers into paying for regular access to its content on whatever platform that may be.
How many readers do they have online? (How does this compare to print sales?)
-He said The Times and Sunday Times has 413,000 subscribers across print and digital, of which 182,000 are digital-only subscribers.
How much are the online subscriptions worth per annum?
-Revenues held steady at £344.9 million, down less than 1 per cent from £347 million in the year to June 2014.
2. What is the masthead of the online paper? Is it the same or different to the print newspaper? Why?
3. How else is brand identity with the print edition achieved?
4. Describe the layout of the home page.
5. How many stories/headlines are there on the home page?
6. Are there any “complete” stories?
7. How are stories accessed?
8. At what point do the audience encounter the paywall?
9. What sections does the online newspaper have?
10. How do the sections in the online paper compare with the sections in the print version? E.g. are they the same?
11. Screenshot another page and look at how it is designed to appeal to the target audience: layout, images, language used, mode of address etc.
12. Does the online paper have things that the print version does not have? (e.g. links to multimedia content, extra sections)
13. How is the online paper navigated?
14. Is there a search facility?
15. How are the audience encouraged to interact with the online newspaper? – e.g. comments, getting in touch with the paper, e-mail, suggesting a story, posting pictures.
16. Is there an online archive of newspaper stories from The Times?
17. Look at where the Newspaper links to its Social Media – how can the audience follow the paper? (i.e. which social media?)
18. How can the audience “share” stories? What is the benefit to newspaper of the audience sharing stories in their own social media
accounts?
19. What links are in the “footer” of the website?
20. What other services are being offered to readers? How do they link to who the target audience is?
3. How else is brand identity with the print edition achieved?
4. Describe the layout of the home page.
5. How many stories/headlines are there on the home page?
6. Are there any “complete” stories?
7. How are stories accessed?
8. At what point do the audience encounter the paywall?
9. What sections does the online newspaper have?
10. How do the sections in the online paper compare with the sections in the print version? E.g. are they the same?
11. Screenshot another page and look at how it is designed to appeal to the target audience: layout, images, language used, mode of address etc.
12. Does the online paper have things that the print version does not have? (e.g. links to multimedia content, extra sections)
13. How is the online paper navigated?
14. Is there a search facility?
15. How are the audience encouraged to interact with the online newspaper? – e.g. comments, getting in touch with the paper, e-mail, suggesting a story, posting pictures.
16. Is there an online archive of newspaper stories from The Times?
17. Look at where the Newspaper links to its Social Media – how can the audience follow the paper? (i.e. which social media?)
18. How can the audience “share” stories? What is the benefit to newspaper of the audience sharing stories in their own social media
accounts?
19. What links are in the “footer” of the website?
20. What other services are being offered to readers? How do they link to who the target audience is?
daily mirror
Background:
• When did The Daily Mirror launch online?
• How many readers do they have online? (how does this compare to print sales?)
Looking at the paper:
1. Screenshot home page
2. What is the masthead of the online paper? Is it the same or different to the print newspaper? Why?
3. How else is brand identity with the print edition achieved?
4. Describe the layout of the home page.
5. How many stories/headlines are there on the home page?
6. Are there any “complete” stories?
7. How much text overall is on the home page?
8. How are stories accessed?
9. What sections does the online newspaper have?
10. How do the sections in the online paper compare with the sections in the print version? E.g. are they the same?
11. Does the online paper have things that the print version does not have? (e.g. links to multimedia content, extra sections)
12. How is the online paper navigated?
13. Is there a search facility?
14. How are the audience encouraged to interact with the online newspaper? – e.g. comments, getting in touch with the paper, e-mail, suggesting a story, posting pictures.
15. Is there an online archive of newspaper stories from The Daily Mirror?
16. Why is there a small rosette icon at the very bottom of the page that says they are “IPSO registered?” What does this mean? What are the connotations of the rosette icon?
17. Look at where the Newspaper links to its Social Media – how can the audience follow the paper? (i.e. which social media?)
18. How can the audience “share” stories? What is the benefit to newspaper of the audience sharing stories
• When did The Daily Mirror launch online?
• How many readers do they have online? (how does this compare to print sales?)
Looking at the paper:
1. Screenshot home page
2. What is the masthead of the online paper? Is it the same or different to the print newspaper? Why?
3. How else is brand identity with the print edition achieved?
4. Describe the layout of the home page.
5. How many stories/headlines are there on the home page?
6. Are there any “complete” stories?
7. How much text overall is on the home page?
8. How are stories accessed?
9. What sections does the online newspaper have?
10. How do the sections in the online paper compare with the sections in the print version? E.g. are they the same?
11. Does the online paper have things that the print version does not have? (e.g. links to multimedia content, extra sections)
12. How is the online paper navigated?
13. Is there a search facility?
14. How are the audience encouraged to interact with the online newspaper? – e.g. comments, getting in touch with the paper, e-mail, suggesting a story, posting pictures.
15. Is there an online archive of newspaper stories from The Daily Mirror?
16. Why is there a small rosette icon at the very bottom of the page that says they are “IPSO registered?” What does this mean? What are the connotations of the rosette icon?
17. Look at where the Newspaper links to its Social Media – how can the audience follow the paper? (i.e. which social media?)
18. How can the audience “share” stories? What is the benefit to newspaper of the audience sharing stories