Who are the Hollywood big 6?
-Walt Disney Studios, Paramount, Universal Pictures, Warner Bros. 20th Century Fox, Columbia Pictures
What is vertical integration?
-When one company owns corporations operating different stages of the same process (e.g. production – distribution – exhibition)
What is horizontal integration?
-When one company owns various corporations which are involved in the same activities (e.g. production)
Give a negative outcome of integration.
-Lack of opportunity (no competition), too big an influence
Give 3 processes a distributor is in control of.
-Rights to the film, number of prints made for the exhibitors, release date negotiations, arranges delivery of prints, trailers and publicity material, package of advertising, promotional and merchandising deals
What is meant by the term ‘viral marketing’?
-Ubiquity online through fast spreading of short, snappy content.
Who is the regulatory body in the UK?
-BBFC
Why are age ratings important for a film’s success?
-Wider audience, director’s cut DVDs etc